Marketing a product


Multimedia Portfolio

 

 

Aim: Use Google Sketchup as the basis for creating a product when then has to be launched with a presentation like Apple does for its products and then effectively marketed.  As pupils may have done a marketing task before in another portfolio this could be used as a way to freshen and improve skills however the focus could be placed more on proper and effective product presentation.

 

The completed list of products will include

 

List of tasks for the term: 

Tasks  Suggested amount of weeks Aim strands used wiki resource links badges to be earned 
 Pupils write a short product description covering features, target market and any other relevant data.  Pupils can include design sketches as well.
 2
Through this task pupils will set the guidelines of what they want to achieve.  It is meant to represent a short product development process. 

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Pupils use a program like Google Sketchup to design in 3D their product they wish to market 4 In this task pupils will use 3D design skills in a program like Sketchup to produce their mockup of their product.

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  I'm in 3D!
Pupils create a 'keynote' style presentation to demonstrate their product and launch it to their target market.  Pupils could also include a marketing strategy as well. 4 Through this task pupils can investigate good keynote product launches in order to develop their own ideal launch.  Pupils could be encouraged to use software other than PowerPoint.

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  Presentation author
Pupils present their products through their keynotes 1 Pupils will present their keynotes to their class or a wider audience

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  One more thing ...