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Marketing a product

Page history last edited by Brian Sharland 9 years, 5 months ago Saved with comment

Multimedia Portfolio

 

  • For use with one hour a week lessons
  • suggested length is one term
  • suitable for use with any year

 

Aim: Use Google Sketchup as the basis for creating a product when then has to be launched with a presentation like Apple does for its products and then effectively marketed.  As pupils may have done a marketing task before in another portfolio this could be used as a way to freshen and improve skills however the focus could be placed more on proper and effective product presentation.

 

The completed list of products will include

  • Completed design of a product in Sketchup and associated documentation
  • Completed presentation for product launch
  • Completed marketing strategy document  

 

List of tasks for the term: 

Tasks  Suggested amount of weeks Aim strands used wiki resource links badges to be earned 
 Pupils write a short product description covering features, target market and any other relevant data.  Pupils can include design sketches as well.
 2
Through this task pupils will set the guidelines of what they want to achieve.  It is meant to represent a short product development process. 

#digitalliteracy

#digitaltechnology

#digitalauthoring

#digitalsociety

 
 
Pupils use a program like Google Sketchup to design in 3D their product they wish to market 4 In this task pupils will use 3D design skills in a program like Sketchup to produce their mockup of their product.

#digitaltechnology

#digitalauthoring

  I'm in 3D!
Pupils create a 'keynote' style presentation to demonstrate their product and launch it to their target market.  Pupils could also include a marketing strategy as well. 4 Through this task pupils can investigate good keynote product launches in order to develop their own ideal launch.  Pupils could be encouraged to use software other than PowerPoint.

#digitalliteracy

#digitalauthoring

#digitalsociety

  Presentation author
Pupils present their products through their keynotes 1 Pupils will present their keynotes to their class or a wider audience

#digitalliteracy

#digitalsociety

  One more thing ...

 

 

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